CONTENTS
1. Health Entire Trademark & Brand Guidelines
2. Publications, Seminars, & Conferences Guidelines
3. Use of Health Entire Copyrighted Content
When referring to Health Entire trademarks and the names of Health Entire software, products, and services, follow these Health Entire Trademark and Brand Guidelines.
Health Entire Trademark & Brand Guidelines
You may use Health Entire trademarks in text solely to refer to and/or link to Health Entire’s products and services and in accordance with the terms of these Guidelines.
You may not:
○ use Health Entire logos, logotypes, icons, trade dress or other elements of Health Entire packaging, websites or materials unless specifically permitted under these Guidelines or other applicable guidelines;
○ use the trademarks in the name of your business, product, service, app, domain name, social media account, or other offering (with the exception of seminars and conferences, which are covered by the Publications, Seminars, and Conferences Guidelines;
○ use the trademarks more prominently than your product or service name;
○ use the trademarks on promotional merchandise that you are selling or distributing (such as t-shirts, travel mugs, etc.);
○ do or say anything or use the trademarks in a way that implies affiliation with, or sponsorship, endorsement or approval by Health Entire of your products or services;
○ alter, animate, or distort the trademarks or combine them with any other symbols, words, images or designs, or incorporate them into a tagline or slogan;
○ use the trademarks in any way that is contrary to these Guidelines and/or the Publications, Seminars, and Conferences Guidelines.
App Guidelines
Your registered publisher name and everything about your app—name, logo, description, screenshots—must be unique and free of Health Entire trademarks unless (1) you’ve secured permission from Health Entire through a license or equivalent (though such licenses are not generally available in this context); or (2) you’re only using a Health Entire trademark (not including logos) to describe that your product is designed to work in conjunction with a Health Entire product or service and as long as your app logo and/or name:
○ does not suggest/give the impression your app is actually published by, affiliated with or endorsed by Health Entire; and
○ denotes your own unique brand so as to clearly signal to users that there is no affiliation or endorsement by Health Entire.
In addition, Health Entire logos cannot be used as a source identifier for your app icon.
Box Shots and Screenshots
Visit Use of Health Entire Copyrighted Content to learn how to use box shots and screenshots.
Publications, Seminars, and Conferences
You may refer to Health Entire product, service, and technology names on the cover of magazines and periodicals and in the title of seminars and conferences, pursuant to the Publications, Seminars, and Conferences Guidelines.
Social Media Guidelines
The name of your social media account, any and all pages or communities, cannot begin with a Health Entire trademark. In addition, Health Entire logos cannot be used in a way that might suggest affiliation with Health Entire, including, but not limited to, the account, profile, or header images. The only exceptions to these requirements are if (1) you’ve secured permission from Health Entire through a license or equivalent (though such licenses are not generally available in this context); or (2) you’re using a Health Entire trademark (not including logos) to describe the purpose of your account, page, or community provided that:
○ you are not suggesting affiliation with or endorsement by Health Entire; and,
○ your account does not use the name or likeness of any prominent individuals within Health Entire.
For example, you cannot name your account, page, or community “KOLIBRI Gaming”, “KOLIBRI Product”, “Health Entire Gaming” or “Health Entire Products.” However, it would be acceptable to name your account, page, or community “Fans of Gaming on KOLIBRI” or “Information about Health Entire Products” as long as you do not use the KOLIBRI or Health Entire logos or otherwise suggest any affiliation with Health Entire.
Specific Brand Guidelines
In addition to the above, specific Brand Guidelines exist for certain Health Entire offerings. Select the relevant brand below for its specific Brand Guidelines. For brands not listed, consult your Health Entire contact.
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For More Information
If your proposed use falls outside of these Guidelines or the Brand specific guidelines linked to above, the use is not permitted unless you seek approval from an appropriate contact within Health Entire.
If you have a question, please consult your legal counsel or your Health Entire business contact.
Publications, Seminars, & Conferences Guidelines
These Publications, Seminars, and Conferences Guidelines allow you to use Health Entire word-only Trademarks (the “Marks”) in the title of publications, seminars, and conferences solely in accordance with the terms of these guidelines.
You may use the Marks in the title of publications, seminars, and conferences provided:
the Marks are directly related to a specific Health Entire product or service that is referenced in the publication, seminar, or conference;
your name and logo appears more prominently than the Mark on all printed materials related to the publication, seminar, or conference;
you prominently display a disclaimer of sponsorship, affiliation, or endorsement by Health Entire like the example below, on the publication and/or any related print materials:
[Title] is an independent [publication / seminar / conference] and is neither affiliated with, nor authorized, sponsored, or approved by, Health Entire LTD.
You may not:
○ use the Marks as the leading word or most prominent element in your publication, seminar, or conference title;
○ use the Marks more prominently than your product, service, or company name;
○ use the Marks in a way that may cause confusion about ownership of the Mark or whether your product or service is a Health Entire product;
○ use the Marks on promotional merchandise that you are selling or distributing (such as t-shirts, travel mugs, etc.);
○ use the Marks in a way that would damage Health Entire’s reputation or goodwill in the Marks;
○ alter, animate, or distort the Marks or combine them with any other symbols, words, images or designs, or incorporate them into a tagline or slogan; or
○ use any Health Entire logos.
If you include a trademark footnote in your materials to give notice of ownership of your trademarks or third-party trademarks, you must add the following wording to your trademark footnote: "All other trademarks are the property of their respective owners."
Health Entire is the sole owner of the Marks and associated goodwill. Health Entire will be the sole beneficiary of any goodwill associated with your use of the Marks.
Health Entire reserves all rights not expressly granted herein.
Health Entire may revoke these Publications, Seminars, and Conference Guidelines, generally or as applied to your use, at any time at its sole discretion.
Use of Health Entire Copyrighted Content
Health Entire products and services—including images, text, trade mark and software downloads (the "content")—are owned either by Health Entire LTD or by third parties who have granted Health Entire permission to use the content. Health Entire cannot grant you permission for content that is owned by third parties. You may only copy, modify, distribute, display, license, or sell the content if you are granted explicit permission within the End-User License Agreement (EULA) or license terms that accompany the content or are provided in the following guidelines. For more information, consult your copyright attorney.
Visit the copyright FAQ or Health Entire trademarks for additional information.
Requirements for allowed uses
For permission to be granted for any uses allowed by these guidelines, you must comply with the following four requirements:
Use full product name
If your use includes references to a Health Entire product, you must use the full name of the product. Follow the Health Entire Trademark and Brand Guidelines when referencing Health Entire Trademarks.
Link methods
You may link to Health Entire content by using either a plain text link with words such as "This way to healthentire.com", "This way to kolibri.one"or by participating in an applicable Link Logo program. No other images may be used as a link to a Health Entire site.
No offensive use
Your use may not be obscene or pornographic, and you may not be disparaging, defamatory, or libelous to Health Entire, any of its products, or any other person or entity.
Permitted by Health Entire
You must include the following statement: "Used with permission from Health Entire LTD."
